Blogging has completely exploded in popularity over the last decade, with millions of people following one or more blogs on a daily basis. This means that as the owner of a medical clinic, running a blog can be a great way to build trust with your patients and improve your reputation.
But as the old saying goes, there’s always room for improvement, and blogging is definitely no exception. Here are four ways you can improve your medical blog right now:
- Make Your Blog Relevant For Your Patients
If you want to connect with your patients, your blog needs to be written for them and not for your colleagues. This means you should avoid the use of complex medical terms and keep your posts short and concise rather than long and rambling.
One way that blogs differ from other kinds of websites is that they are meant to be more personal. Therefore, you can use your blog as an opportunity to share stories from your professional life and to write medical advice for patients. In the process, not only will your readers learn from you, they’ll also begin to connect with you.
- Enhance Your SEO Campaign
Your SEO campaign is what will largely determine how highly your blog ranks on search engines. An SEO analysis tool will be a great resource in finding out where you can enhance your blog’s SEO because it will list out each of the specific SEO errors you need to fix to improve your rankings.
- Only Write About What You’re Knowledgeable About
To build trust with followers and patients, you need to establish yourself as an expert in your particular medical field. For this reason, you should only write about topics that you are extensively knowledgeable about. For example, if you’re an ophthalmologist, you would be wise to avoid writing about topics outside of eye care.
The good news here is that by narrowing yourself to writing about topics in your licensed medical field, you will be more likely to establish yourself as an authority figure in the medical community. Even if you run a small medical clinic in an ordinary town, you can still become well known nationally just by running an authority blog.
- Post Regularly And Update Your Followers
It’s completely understandable if you don’t have the time to write a new post each day, but you do need to post regularly if you want your blog to gain a large audience. Set a regular schedule for when you will write and publish a new post. At the very least, you will want to publish a new post once every week.
After publishing a new post, update your subscribers through e-mail and link to the post on your social media profiles. People will always appreciate you letting them know when a new post is up.
Improving Your Medical Blog
If you feel that you could improve your medical blog but don’t know where to start, hopefully this article has given you some ideas on what you can do to start improving it today.